Today, many laundry soaps in the Czech Republic are referred to as “the soap with the deer on the label.” However, the original product was manufactured by the Schicht factory in Rynoltice near Liberec. In the mid-19th century, Georg Schicht founded a small family business in the basement of a local house, which later grew into a multinational corporation. The progressive company's stability was first tested by World War I,
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